gift n. 1.赠送;赠与权;赠品,礼物。 2.天赋,才能,天资。 birthday gifts 寿礼,生日礼物。 of many gifts 多才多艺。 Christmas gift圣诞节礼品。 Gifts from enemies are dangerous. 〔谚语〕敌人的礼物是收不得的。 a Greek gift 图谋害人的礼物。 at a gift 白送(I wouldn't have [take] it at a gift. 白送我也不要)。 by [of] free gift 白送,免费赠送。 Christmas G-! 〔美南部〕恭贺圣诞! Cordelia's gift 妇女温柔的声音。 have the gift of (the) gab 能说会道。 the gift of tongues 学语言的天才。 in sb.'s gift = in the gift of sb. 有赠与权。 vt. 1.赠送,授予。 2.天赋(权利、才能等)。 be gifted with talents 有才能。
The gift industry in china is both dynamic and chaotic , with a great market potential and a large quantity of low - grade products . faced with the increasing competition from foreign high - grade gift producers , the domestic gift enterprises are probing how to provide more medium and high - grade products and build more domestic gift brands 而快速发展的经济又给中高端礼品提供了无穷的发展潜力,导致国外品牌纷纷抢摊高端市场,作为国内礼品生产商怎样在这纷乱而充满活力的市场中开辟一块亮丽持久的风景线,创建出民族特色的礼品品牌,复兴我国的礼品行业。
By expounding the characteristic of brand equity , this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises . then , the brand strategies of gift enterprises are thoroughly discussed , which include , to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers . as for the application of the above strategies , distinct brand positioning and the integrated marketing mix based upon it are crucial 本文从品牌价值的特性来阐述打造强势品牌对发展我国中高档礼品的意义,要提升国内中高档礼品品牌价值,一要提升品牌知名度,对目标消费者开展凸现品牌的活动,让品牌铭刻在消费者心中,提高产品市场占有率;二是要强化品牌知觉质量,以持之以恒的优良品质提升品牌形象,提高品牌生命,保持持续的竞争优势和市场地位;三是要建立品牌忠诚,不断提高老顾客的忠诚程度,并不断吸引新顾客,扩大忠诚顾客群体,使品牌资产增值;四是利用品牌联想,让品牌的个性与消费者利益密切相关,品牌蕴涵的态度能引起消费者的共鸣,使品牌变得富有生气,魅力四射,创造品牌的心理优势。